Working in the ever-changing and complex MEA region in the past 23 years which has resulted in a very keen understanding of the intricacies of the market gives iValue a very special position for efficient marketing. We provide our customers the latest in marketing research and negotiation services by linking customers and end users to the marketer through our deep understanding of the market. Our data base provides our clients with information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. We specify the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.